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Oakland, CA
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My main blog is a Squarespace 5 blog located at saysbrad.com — I'm looking at migrating my technology/design site to Squarespace 6 (or perhaps another platform). It's quite a time consuming endeavor to do right and it's given me a lot to think about.

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Filtering by Tag: networking

Ubisoft for AC3: Using social networks well

Brad Chin

Ubisoft just sent me an email that I think is brilliant — it's a notice to "help unlock the world gameplay premiere of Assassin's Creed III."

It goes on to say, "tweet, share, and recruit friends to unlock the footage."

How brilliant is that?!

There's even a progress bar included, ostensibly showing the current status of the effort. Though somewhat transparent, this is still an effective way of getting fans to market for you, to earn** something you would've given away anyway.

What do you think of their marketing campaign for Assassin's Creed 3?

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categories Culture, Quickies, Technology
tags ac, ac3, advertising, assassins creed iii, marketing, media, networking, trailers, twitter, ubi, uplay, videogames